Who we are
At 2Truths, we celebrate the beauty of both/and—where dualities are not contradictions, but complements. Inspired by the Gemini spirit, our brand embodies the magic of fluidity and foundation, adaptability and authenticity. The number two symbolizes the balance we strive for—the power of holding two truths in harmony.
2Truths is more than a brand—it’s a movement. We honor the complexities Black women carry: the strength and the softness, the hustle and the healing, the boldness and the vulnerability. Here, you are free to be all of you, without compromise.
Rooted in wellness, joy, alignment, and purpose, we offer tools, experiences, and inspiration to help you:
Heal and Hustle: Prioritize self-care without dimming your ambition.
Rise and Rest: Lead with power while protecting your peace.
Evolve and Align: Grow into your purpose while staying true to yourself.
At 2Truths, we believe your wholeness is your power. You are both expansive and grounded, limitless and present. Your 2Truths, fully embraced, are the key to living in alignment with your highest self.
Our Founder
Whitney Sweeney-Martin
Whitney is a mother, wife, daughter, sister, and friend. An empathetic leader, wellness advocate, and visionary entrepreneur who embodies the power of 2Truths. As the Director of Faculty Success and Wellbeing at the University of Louisville, she champions initiatives that promote emotional wellness, professional growth, and compassionate leadership. With over 12 years of experience as a school counselor, Whitney brings a deep commitment to empowering others to find themselves, fostering spaces where individuals can thrive both personally and professionally.
As the founder of 2Truths, a brand inspired by her Gemini nature and the symbolic power of duality, Whitney creates platforms and experiences that celebrate Black women’s wellness, alignment, and purpose. Her work reflects the belief that wholeness comes from embracing both/and—strength and softness, ambition and rest, evolution and rootedness.
